So regular readers will know that I religiously track (at least) three numbers here at MRML: visits, downloads and comment numbers. The last two numbers have been very healthy these last two months (as have the blog's number of followers and its subscribers on Google Reader) but the visitor figures have plummetted. We hit a high of 37,000 visitors a month in April sunk down 33,000 in May and I can guarantee you June will not make 30,000.
That's over a 20% drop in two months!
Here's some speculation:
1) The death of Totally Fuzzy
The internet's highest profile blog aggregator recently quit posting blog updates. This hurts us because Fuzzy readers' interest could be piqued by a good write-up, the same of which cannot be said of our other key sources of referrals (search engines, blog rolls etc.)
2) A decline in blog readership?
I don't know if the Twitter-ification of the universe has taken mouse-clicks away from us in Blog-land.
3) A change in Google's search algorithm.
I've seen this happen before (and it almost made me cry) but it was not this sustained. I also know Google's been tinkering a lot with its search results lately...
4) A decline in quality here at MRML.
Not my favourite theory but it is a possibility.
I haven't really decided on my reaction to this statistical deviation but any thoughts on it's origins from other bloggers or more tech or number savvy readers would be appreciated.